Cloudflare Typography Series

While leading the Brand Design & Creative team at Cloudflare, we regularly used a wide range of acronyms as part of our technical vocabulary, encompassing terms such as DDoS, WAF, and DNS, amongst others. Recognizing the inherent visual appeal of these technical abbreviations, I identified an opportunity to leverage their typographic nature within our marketing materials. I creative directed these illustration pieces and worked with the talented Illustrator Kasia Bojanowska on the execution.